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The Sustainable Profiles

Find out which of the seven sustainable fashion personas speak more to you here.

If you're not sure which one you are, Take The Test 

The Thrifter

A Thrifter's lifestyle is all about hunting for the next fabulous find in thrift stores or local boutiques. Vintage is valuable and you know it! You tend to sell your clothes and find new owners for them when you feel like it's time for a change. You don't buy clothes just for how they look, but also for the journey they've been through. There are so many pre-loved clothes out there with stories to tell. 

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The Mender

The Mender is a creative soul. They grow attached to their garments and find difficulty parting with pieces of clothing. The mender finds creative ways to fix and repair their garments when they rip or tear. Even when they feel a specific look is outworn they mix and combine a few pieces to create a whole new piece.

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The Original

The Original has a strong personality and isn't afraid to show that personality through their clothing. They rarely find clothes that speak to them on the rack so they opt in for quality vs quantity. They usually resonate with ordering clothes that are tailor made for them and inspired by their ideas. 

Made to order brands and bespoke tailors are The Original's best friend.

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The Environmentalist

Nature is The Environmentalist's best friend. they enjoy spending time in nature and their fashion choices reflect this aspect about them. They opt for comfy but high quality clothes that have the least impact on the planet. Their aesthetic is usually minimal and comfortable. 

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The Classic

The Classic believes that the height of fashion can be seen in old Hollywood movies. Their taste is timeless and elegant and they always look like they stepped out of an Audrey Hepburn movie. It's lucky for them that their clothes never go out of style, so they don't have to get sucked into the black hole of over-purchasing. 

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The Swapper

The Swapper's social life is very vibrant, they have a huge social circle and thus are obliged to go to a vast number of events and gatherings. The swapper takes advantage of their social circle and knows that multiple closets dress better than one. Why not declutter your wardrobe and have a minimal look while having access to infinite possibilities?

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The Ethical One

The Ethical one has strong principles and fights for what they believe in. Their values shine bright through their clothes. They wouldn't be caught dead in a piece of clothing that would go against their values. The Ethical one makes sure to buy fair-trade and ethically sourced garments asa way to make sure their voice is being heard and to make the world a better place. 

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